Both have their advantages. Pre-Cut kinesiology tape is incredibly simple to use. No designing, no measuring and no cutting are required. We stock a range of Pre-Cut kinesiology tapes which are ideal for 80% of athletes. In fact with the pre-cut products
there are approximately 50+ different methods of application.
However if you require a customised solution then you should buy a roll of kinesiology tape and consult a professional therapist for application.

When the amount of material used to reproduce a pre-cut application from a standard roll is considered, along with factoring in the amount of time saved without having to cut the tape to perform a particular application, the two versions of application are comparable price wise.
There are additional factors to take into account when comparing the value of the pre-cuts to the standard rolls.
The pre-cut applications stay on longer due to the professionally machined cutting of the applications which prevent the common fraying effect of cutting with scissors and therefore fewer applications are needed over the course of therapy.