The making of The Bear

I love it when a plan comes together and the making of The Bear was exactly that. It was one of those rare occasions when everything fell into place.

We had the charismatic Aled Davies as our lead man and the super talented Yoke Creative at the helm. The magic was guaranteed!

Aled let us get under his skin and follow him throughout his pre-season training. What ensued was an inspirational insight into mind of a Paralympic champion. We discovered that the physical prowess was only harnessed when Aled adopted The Bear.

Watch The Bear Now


We hope you enjoy the feature and stay tuned as we aim to get behind the skin of more world class athletes in the forthcoming months during our #MyGameFace campaign. A HUGE thanks once again has to go to Aled, Yoke Creative and the team at Concept Sports Management.


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