We're always keen to take SPORTTAPE on the road, so when the opportunity arose to pack up the tent and set up at the Cardiff 10k we jumped at it, and what an event it was!
Sunday 11th September, 2016.
An early start, but we had to be ready! Our inflatable tent went up in a flash though, the side paneling zipped on, tables set up, product out and we were almost ready to go!
Time for some therapy! It's really important to us to be able to give something back to the atheltes that help SPORTTAPE exist. That's why we drew in Matthew Clowes of Functional Focus UK to offer FREE massage and taping for anyone that wanted it, both before and after the race!
1 hour till the starting gun and the tent is BUSY! We've got a queue out the door of people waiting to be taped up. Everything from slight calf niggles to ongoing knee instability, we had you covered. We had people who had been using our tape for years to those that had never had kinesiology tape applied before, it was incredible to see the difference that our tape was making immediately.
RACE TIME! Ieuan had abandoned us a while ago as he was actually racing, and you could spot him on the front of the line - bib number 1 - no pressure! Back in the tent there was time for a little cheering, and a little more therapy for those that had just come down to spectate!
The winner takes it all! Across the finish line in an incredible time. Ieuan comes in about 20 seconds back, 4th! A good run.
People are finishing now and legs are aching! It's a good job we had a massage bed set up, we certainly made Matt work overtime over the next few hours. Plenty of battered bodies to treat. For us the best thing was seeing the jubilation as runners crossed the finish line, arms aloft to signify a personal best, a challenge overcome!
Luckily we also had Squid on hand to offer some ice cold compression for those injuries that had flared up during the race. Athletes of all level experienced it's big cold hug, stimulating waste product removal and helping that recovery process immediately!
The feedback we got on SPORTTAPE Flex was awesome too, hearing that our tape had helped someone finish a race they though they wouldn't get through, or just take away that niggling pain beforehand, that's just fantastic!
Last treatment done. Time to head home.
It really was an incredible event, we lost count of the amount of taping jobs and massages we offered. But we do know that we went through 44m of tape, so it must have been one heck of a lot!
If you would like SPORTTAPE to exhibit at your event then get in touch with Ieuan - firstname.lastname@example.org. We can offer taping and massage support, a retail stand and more.