SPORTTAPE forms partnership with Fit Brands

January 16, 2017 2 min read

SPORTTAPE, the UK’s premier taping brand, today announced a partnership with Fit Brands Sales and Distribution agency who supply 250+ speciality sports stores in the UK. SPORTTAPE will become one of the first UK based brands, and the first taping brand to feature in Fit Brands retail catalogue.


This exciting new partnership will extend the reach of SPORTTAPE Kinesiology Tape, with the joint aim of allowing more users than ever to experience the benefits and quality of SPORTTAPE kinesiology tape.

Ieuan Thomas, Marketing Manager for SPORTTAPE said: “We are often asked where SPORTTAPE can be bought around the country and thanks to this new partnership, we hope to expand the number of speciality stores stocking SPORTTAPE, and in turn offer our customers an in-store solution if they need to pick up a roll quickly or find out more about our tape.”

Jon Dennis, CEO of Fit Brands added: “The quality of the products that we offer in our portfolio is incredibly important to us. It defines us as a distributor and affects our reputation. Our philosophy is to work with category leaders and emerging trendsetters and our experience with SPORTTAPE leads us to believe we have added a very strong British brand to our portfolio.  Their SPORTTAPE Flex Extra Sticky offers an exceptional product at great value.


Notes to Editors:

For further information please contact Ieuan Thomas on 01443 841175 or visit the website

  • Based in Treforest, Wales. SPORTTAPE is the UK’s number 1 Tape brand, providing the highest quality kinesiology and traditional tapes to sports teams, clinics and now, speciality retail stores all over the world.
  • SPORTTAPE was launched in 2010 and was the official supplier of kinesiology tape to Team GB for the 2012 Olympic and Paralympic Games.
  • Based in Alton, Fit Brands are a sales and distribution agency that specialise primarily in US based companies looking to expand into Europe. Specialists in running and sport, they bring new and exciting products to 250+ speciality sports stores in the UK.

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